Integracja skryptów zewnętrznych z Going
      Wróć na stronę główną
      1. Baza wiedzy organizatora
      2. Obsługa wydarzeń biletowanych w panelu Going.
      3. Integracja skryptów zewnętrznych z Going

      Dokumentacja Eventu

      General Information:

      • if key value is empty or missing set value to undefined or "" or -1
      • begin_checkout we do not use this event as cart is one page without initial cart status so this make no sense to provide this event for further analysis use

      page_view

      Trigger: Trigger this event on every history change (page change)

      dataLayer = window.dataLayer || [];
      dataLayer.push({
          event: "page_view",
          page: {
              info: {
                  name: document.title,
                  url: window.location.href,
                  path: window.location.pathname,
                  referrer: document.referrer,
                  environment: "dev" | "prod",
                  hostname: window.location.hostname
              },
              attributes: {
                  is_widget_embed: 'true' | 'false', // is in partner iframe
                  widget_id: 12312, // widget_id
                  widget_version: "2.0", // widget version or type if exist
                  host_id: 1111, // partner_id
                  host_name: "miastoswiatla", // hostname of partner
                  tags: "Impreza,Techno,Elektronika,Zagraniczne" // tags of each item
              }
          },
          user: {
              profile: {
                  id: 123456, // backend client_id if is known, default == undefined or ''
                  email: "676f42888ed8722cbdfcd8f94d951b4f739a22484bcfaa9a3d01f763cb5179ae", // sha256 email, default == undefined
                  type: "new" | "existing", // client has previous success purchases
                  crm_status: 1 | 0 // newsletter status of given email,
                  is_app: 0 | 1 // status of app installation for given email
              },
              attributes: {
                  lt_transactions: 11, // Int count total transactions only payment success
                  ltv: 1432.01, // float PLN
                  account_age: 24, //in months
                  account_created_date: "2020-01-01" // date user made first purchase
              }
          }
      });

      view_item

      Trigger: Visiting event card / product detail page

      ex.

      ☒ https://goingapp.pl/polecamy/sokol - not event page

      ✔ https://goingapp.pl/wydarzenie/sokol-nic-warszawa-druga-data/pazdziernik-2022 - event page

      dataLayer.push({ ecommerce: null });  // Clear the previous ecommerce object.
      dataLayer.push({
        event: "view_item",
        eventInfo: {
          detail: "product detail viewed"
        },
        category: {
          event_type: "interaction",
          primary_category: "ecommerce"
        },
        attributes: {
          is_widget_embed: 1 | 0, // (Int) is in partner iframe
          widget_id: 12312, // (Int) widget_id
          widget_version: 1.2, // (Float) widget version or type if exist
          host_id: 1111, // (Int) partner_id
          host_name: "miastoswiatla", // (String) hostname of partner
          tags: "Impreza,Techno,Elektronika,Zagraniczne" // tags of each item
        },
        ecommerce: {
          items: [{
            item_id: "3182660", // (String)
            item_name: "Nihiloxica • Dzuma DJ SET │ Lado w Mieście 2022 vol.7", // (String)
            currency: "PLN", // (String)
            index: 0, // (Int) item position on results list, starts from 0
            item_brand: "Premium 2|1842", // (String) partner name | partner id
            item_category: "BarKa, Warszawa, skwer im. Tadeusza Khala 1|100", // (String) venue_name|id
            item_category2: "Koncert", // (String) event_category
            item_category3: "Tymek", // (String) artist name
            item_category4: "", // reserved for future use
            item_category5: "", // reserved for future use
            item_variant: 2342754, // (Int) rundate_id
            price: 119.99, // (Float) gross item price
            quantity: 1 // (Int) item quantity on purchase
          }]
        }
      });

      add_to_cart

      Trigger: Add quantity of specific ticket into chart (each)

      dataLayer.push({ ecommerce: null });  // Clear the previous ecommerce object.
      dataLayer.push({
        event: "add_to_cart",
        eventInfo: {
          detail: "add to cart",
          text_displayed: "" // call to action button text
        },
        category: {
          event_type: "interaction",
          primary_category: "ecommerce"
        },
        attributes: {
          is_widget_embed: 'true' | 'false', // widged placement going or partner iframed
          widget_id: 12312, // widget_id
          widget_version: "2.0", // widget version or type if exist
          host_id: 1111, // partner_id
          host_name: "miastoswiatla", // hostname of partner
          tags: "Impreza,Techno,Elektronika,Zagraniczne" // tags of each item
        },
        ecommerce: {
          items: [{
            item_id: "3182660", // (String) Event ID 
      			ticket_pool_id: "12345", // (String) Ticket Pool ID
            item_name: "Nihiloxica • Dzuma DJ SET │ Lado w Mieście 2022 vol.7", // (String)
            currency: "PLN", // (String)
            index: 2, // (Int) item position on results list, starts from 0
      			discount: 0, // (Float) if redundant 0
      			coupon: "promo_abc", // (Sting) if redundant then ""
            item_brand: "Premium 2|1842", // (String) partner name | partner id
            item_category: "BarKa, Warszawa, skwer im. Tadeusza Khala 1|100", // (String) venue_name|id
            item_category2: "Koncert", // (String) event_category
            item_category3: "Tymek", // (String) artist name
            item_category4: "", // reserved for future use
            item_category5: "", // reserved for future use
            item_variant: 2342754, // (Int) rundate_id
            price: 119.99, // (Float) gross item price
            quantity: 1 // (Int) item quantity on purchase
          }]
        }
      });

      remove_from_cart

      Trigger: Remove quantity of specific ticket into chart (each)

      dataLayer.push({ ecommerce: null });  // Clear the previous ecommerce object.
      dataLayer.push({
        event: "remove_from_cart",
        eventInfo: {
          detail: "remove from cart",
          text_displayed: "" // call to action button text
        },
        category: {
          event_type: "interaction",
          primary_category: "ecommerce"
        },
        attributes: {
          is_widget_embed: 'true' | 'false', // widged placement going or partner iframed
          widget_id: 12312, // widget_id
          widget_version: "2.0", // widget version or type if exist
          host_id: 1111, // partner_id
          host_name: "miastoswiatla", // hostname of partner
          tags: "Impreza,Techno,Elektronika,Zagraniczne" // tags of each item
        },
        ecommerce: {
          items: [{
            item_id: "3182660", // (String) Event ID 
      			ticket_pool_id: "12345", // (String) Ticket Pool ID
            item_name: "Nihiloxica • Dzuma DJ SET │ Lado w Mieście 2022 vol.7", // (String)
            currency: "PLN", // (String)
            index: 2, // (Int) item position on results list, starts from 0
      			discount: 0, // (Float) if redundant 0
      			coupon: "promo_abc", // (Sting) if redundant then ""
            item_brand: "Premium 2|1842", // (String) partner name | partner id
            item_category: "BarKa, Warszawa, skwer im. Tadeusza Khala 1|100", // (String) venue_name|id
            item_category2: "Koncert", // (String) event_category
            item_category3: "Tymek", // (String) artist name
            item_category4: "", // reserved for future use
            item_category5: "", // reserved for future use
            item_variant: 2342754, // (Int) rundate_id
            price: 119.99, // (Float) gross item price
            quantity: 1 // (Int) item quantity on purchase
          }]
        }
      })

      add_payment_info

      Trigger:

      dataLayer.push({ ecommerce: null });  // Clear the previous ecommerce object.
      dataLayer.push({
        event: "add_payment_info",
        eventInfo: {
          detail: "proceed to payment operator",
          text_displayed: "" // call to action button text
        },
        category: {
          event_type: "interaction",
          primary_category: "ecommerce"
        },
        attributes: {
          is_widget_embed: 'true' | 'false', // widged placement going or partner iframed
          widget_id: 12312, // widget_id
          widget_version: "2.0", // widget version or type if exist
          host_id: 1111, // partner_id
          host_name: "miastoswiatla", // hostname of partner
          tags: "Impreza,Techno,Elektronika,Zagraniczne" // tags of each item
        },
        ecommerce: {
      		currency: "PLN", // (String)
          value: 7.77, // (Float) total order value (incl. tax)
          payment_type: "pay pal", // (String) payment method used for checkout
          items: [{
            item_id: "3182660", // (String) Event ID 
      			ticket_pool_id: "12345", // (String) Ticket Pool ID
            item_name: "Nihiloxica • Dzuma DJ SET │ Lado w Mieście 2022 vol.7", // (String)
            currency: "PLN", // (String)
            index: 2, // (Int) item position on results list, starts from 0
      			discount: 0, // (Float) if redundant 0
      			coupon: "promo_abc", // (Sting) if redundant then ""
            item_brand: "Premium 2|1842", // (String) partner name | partner id
            item_category: "BarKa, Warszawa, skwer im. Tadeusza Khala 1|100", // (String) venue_name|id
            item_category2: "Koncert", // (String) event_category
            item_category3: "Tymek", // (String) artist name
            item_category4: "", // reserved for future use
            item_category5: "", // reserved for future use
            item_variant: 2342754, // (Int) rundate_id
            price: 119.99, // (Float) gross item price
            quantity: 1 // (Int) item quantity on purchase
          }]
        }
      });

      purchase - done

      Trigger:

      dataLayer.push({ ecommerce: null });  // Clear the previous ecommerce object.
      dataLayer.push({
        event: "purchase",
        eventInfo: {
          detail: "purchase",
          text_displayed: ""
        },
        category: {
          event_type: "interaction",
          primary_category: "ecommerce"
        },
        attributes: {
          is_widget_embed: 'true' | 'false', // widged placement going or partner iframed
          widget_id: 12312, // widget_id
          widget_version: "2.0", // widget version or type if exist
          host_id: 1111, // partner_id
          host_name: "miastoswiatla", // hostname of partner
          tags: "Impreza,Techno,Elektronika,Zagraniczne" // tags of each item
        },
        ecommerce: {
      			transaction_id: "T_12345", // (String) transaction_id
            value: 25.42, // (Float) total order value (tax and shipping incl.)
            tax: 4.90, // (Float) tax value
            shipping: 0, // (Float) 
            currency: "PLN", // (String)
            coupon: "", // (String) if redundant then ""
          items: [{
      	      item_id: "3182660", // (String) Event ID 
      	 			ticket_pool_id: "12345", // (String) Ticket Pool ID
      	      item_name: "Nihiloxica • Dzuma DJ SET │ Lado w Mieście 2022 vol.7", // (String)
      	      currency: "PLN", // (String)
      	      index: 2, // (Int) item position on results list, starts from 0
      				discount: 0, // (Float) if redundant 0
      				coupon: "promo_abc", // (Sting) if redundant then ""
      	      item_brand: "Premium 2|1842", // (String) partner name | partner id
      	      item_category: "BarKa, Warszawa, skwer im. Tadeusza Khala 1|100", // (String) venue_name|id
      	      item_category2: "Koncert", // (String) event_category
      	      item_category3: "Tymek", // (String) artist name
      	      item_category4: "", // reserved for future use
      	      item_category5: "", // reserved for future use
      	      item_variant: 2342754, // (Int) rundate_id
      	      price: 119.99, // (Float) gross item price
      	      quantity: 1 // (Int) item quantity on purchase
          }]
        }
      });

      proceed - done

      Trigger_1: Proceed from event_page to checkout (hit in CTA ‘Kup Bilet’ or ‘Kup Karnet’ etc)

      Trigger_2: Proceed from event_page to checkout (hit in CTA ‘Wybierz’)

      dataLayer.push({
        event:"proceed",
        eventInfo:{
          detail:"proceed to checkout"| "set reminder" |"other events" |"add event to wishlist",
          text_displayed: "kup bilet" | "wybierz" | "kup karnet"| "powiadom mnie"| "przypomnij mi" | "daj znać, jak się pojawią ponownie" | "śledź kolejne wydarzenia artysty/promotora/miejsca" | "dodaj do kalendarza"
        },
        category:{
          event_type: "interaction",
          primary_category: "transaction"
        },
        attributes:{
            destination_url: "<https://goingapp.pl/kup-bilety/koncert-chopinowski-w-sali-koncertowej-fryderyk-408/wrzesien-2022>",
      			tags: "Impreza,Techno,Elektronika,Zagraniczne" // tags of each item
        },
        transaction:{
          type: "buy"
        }
      });

      Auto fill data on checkout

      Trigger: onClick ‘uzupełnij danymi’

      dataLayer.push({
        event:"interaction",
        eventInfo:{
          detail:"checkout",
          text_displayed: "uzupelnij danymi"
        },
        category:{
          event_type: "interaction",
          primary_category: "checkout"
        }
      });

      deeplink_web

      Trigger:

      dataLayer.push({
        event:"interaction",
        eventInfo:{
          detail:"choose service version",
          text_displayed: "wybierz" | "kontyynuuj" // (String)
        },
        category:{
          event_type: "interaction",
          primary_category: "product_page"
        },
        attributes:{
          destination_url: "<https://goingapp.pl/wydarzenia>", // (String) destination URL
      		destination_type: "app" | "web" // (String)	
        }
      })